Why mobile apps are important for businesses

    • stunntech blog author image
    • Sasank Thaliyil

  • |
  • July 26, 2018

Mobile applications are increasingly playing a vital role in business with a larger customer base as well as workforce relying on the convenience of access on-demand to information & solutions.

Here are the reasons, why mobile apps development is important in today’s business:

Be with your customers at all times

As more and more people started spending more time on smartphones, it is important for businesses to reach where the people are and having mobile apps gives you an edge before others.

Reduced Operational Cost

With a better real-time collaboration, communication, and visibility on data and people mobile apps are helping businesses to reduce their operating cost.

Build Brand and Recognition

A mobile app for your business can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:

  • Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.

  • Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

Improved Business Efficiency 

When people have access to real-time data from across different departments, they work more spontaneously and contribute to the business process. Moreover, the visibility of the task, helps in identifying bottlenecks and solving the hurdles then and there only.

Increased Customer Satisfaction

Customers have quick access to the information and services of a brand. They can raise request, submit complaint and track the progress of the actions taken by their vendors. On the other end, vendors can do justice to their customers by staying alert to their demands.

This rise in the usage of mobile phone implies that mobile apps are now a key marketing tool for businesses of all sizes, including the small businesses. Mobile apps create better engagement with customers, even when they are on the move. They encourage repeat visits and support a wide type of online transactions, like the use of loyalty cards, e-commerce transactions and push promotions. Once the app is developed, launched and downloaded by customers, it can send push notifications and deliver coupons that will eventually help build your sales with those customers. And while big businesses can shell out huge funds for expensive marketing campaigns, mobile advertising is comparatively cost-effective for small businesses and also accelerate contact with potential buyers.